Investing in animal welfare means improving not only production but also one’s own life as a farmer and that of one’s co-workers. A concept repeated many times by the farm owners we interviewed. The communication agency Drop, has chosen to tell the stories of satisfied customers who have tested in their stables the quality and effectiveness of the products of Arienti, a company specialising in cooling and ventilation systems for livestock farms. This video recounts the experience of Adriana and Claudia, two young women who, together with their cousin, run the family business, facing the daily challenges of a very complex and demanding job, which has at its centre the safeguarding of the health of their herd.
I was in charge, in collaboration with Vanessa Volontè, of directing, filming and editing.